Branding
Crafting a New Identity
Branding
Crafting a New Identity
Branding
Crafting a New Identity
Overview
Role
Designer, Creative Direction
Date
Dec 2022
Overview
Role
Designer, Creative Direction
Date
Dec 2022
Overview
Role
Designer, Creative Direction
Date
Dec 2022
Project Summary
Blackinkk, renowned for its handmade leather wallets, underwent a comprehensive rebranding and marketing campaign to promote the launch of their redesigned wallets. The project aimed to refresh the brand's identity while highlighting the craftsmanship and quality of their signature product, the Two Pocket wallet.
Redefining Craftsmanship
The rebranding process included a meticulous logo redesign, executed in two iterations. The new logo cleverly incorporates the silhouette of the Two Pocket wallet, using its unique curve to form a subtle 'B' and an abbreviation of Blackinkk, subtly embedded in the emblem. This distinctive curvature was also integrated into the logotype, enhancing the brand's visual identity.
Redefining Craftsmanship
The rebranding process included a meticulous logo redesign, executed in two iterations. The new logo cleverly incorporates the silhouette of the Two Pocket wallet, using its unique curve to form a subtle 'B' and an abbreviation of Blackinkk, subtly embedded in the emblem. This distinctive curvature was also integrated into the logotype, enhancing the brand's visual identity.
Tailored Social Media Campaign
To promote the rebranding and wallet redesign, we launched a tailored social media campaign. This included both paid and organic ads, as well as captivating animations that captured the essence of the new brand identity. The campaign effectively increased brand visibility and generated excitement around the new product launch.
Tailored Social Media Campaign
To promote the rebranding and wallet redesign, we launched a tailored social media campaign. This included both paid and organic ads, as well as captivating animations that captured the essence of the new brand identity. The campaign effectively increased brand visibility and generated excitement around the new product launch.
Handcrafted Email Marketing Push
Following the social media campaign, we implemented a handcrafted email marketing push to drive online sales. The emails highlighted the rebranding and showcased the redesigned wallets, leveraging the refreshed brand identity to attract and convert discerning customers.
Handcrafted Email Marketing Push
Following the social media campaign, we implemented a handcrafted email marketing push to drive online sales. The emails highlighted the rebranding and showcased the redesigned wallets, leveraging the refreshed brand identity to attract and convert discerning customers.
