Social media
A Nutty Social Media Campaign
Social media
A Nutty Social Media Campaign
Social media
A Nutty Social Media Campaign
Overview
Role
Designer, Creative Direction
Date
Dec 2020
Overview
Role
Designer, Creative Direction
Date
Dec 2020
Overview
Role
Designer, Creative Direction
Date
Dec 2020
Project Summary
Macadamias Australia, an Australian-owned and grown farm-to-table brand, produces the finest quality macadamias for both the domestic and international markets. The project involved art direction, design, and content management to create a fun, lively brand. The goal was to elevate their presence in the minds of Australian consumers through a comprehensive social media and branding campaign.
Crack Open Happiness
To capture the attention of consumers, a vibrant and engaging social media campaign was crafted. Through both paid and organic content, Macadamias Australia’s social media channels were transformed into lively platforms full of eye-catching visuals and fun, informative posts. The campaign highlighted the farm-to-table story and showcased the premium quality of their macadamias, making the brand more relatable and memorable.
Crack Open Happiness
To capture the attention of consumers, a vibrant and engaging social media campaign was crafted. Through both paid and organic content, Macadamias Australia’s social media channels were transformed into lively platforms full of eye-catching visuals and fun, informative posts. The campaign highlighted the farm-to-table story and showcased the premium quality of their macadamias, making the brand more relatable and memorable.
A Lively Brand Experience
Art direction and design played a crucial role in creating a cohesive and energetic brand identity. The new visual style combined playful graphics with a warm colour palette, reflecting the natural goodness of the product. Content management ensured a steady stream of fresh and engaging posts, keeping the audience excited and connected to the brand. This approach successfully elevated Macadamias Australia’s presence, making them a favourite among consumers both at home and abroad.
A Lively Brand Experience
Art direction and design played a crucial role in creating a cohesive and energetic brand identity. The new visual style combined playful graphics with a warm colour palette, reflecting the natural goodness of the product. Content management ensured a steady stream of fresh and engaging posts, keeping the audience excited and connected to the brand. This approach successfully elevated Macadamias Australia’s presence, making them a favourite among consumers both at home and abroad.
